Find out what those on your email list want to read and provide them short synopses through newsjack blog posts. For instance, many people want to read up on local housing market trends. There’s always real estate industry news that consumers want to know.
BEST REAL ESTATE NEWSLETTERS DOWNLOAD
“What First-Time Homebuyer Credits Exist?”) - evergreen articles like these are great to share with your audience (particularly early-stage leads just beginning the home search).ĭo you have any long-form content, like ebooks or reports, that can educate your real estate leads on topics related to buying and selling? Provide email recipients a sneak peek of your content in email, and provide a link back to your real estate website where they can download the rest of it. Reviews of home products, home buying advice columns, explanatory posts (e.g. Include images and short descriptions for each post included.
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“Homeowner Tips: How to Balance Your Finances”) and share a few of them via email. For further inspiration, we’ve provided 7 real world examples!Īrguably the most obvious place to look for real estate newsletter ideas is your blog.
The results of your labor, though, mean more leads consume and share your content (as long as you create attractive subject lines and a comprehensive recipient list, of course).īelow are 42 engaging real estate newsletter ideas that can help you start (or restart) your email marketing to inform and connect with leads. Newsletters, though, are a particular type of email marketing that allow agents to entertain, educate, and - most importantly - connect with their core audience.ĭeveloping appealing real estate newsletter ideas that produce high email open rates and lots of traffic for your real estate website takes time and effort. “Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.” Those words from the late, renowned New York Times journalist David Carr ring very true for many professionals, but especially real estate agents.Įmail, in general, is a critical component to real estate marketing strategies.
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